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Ethics in Fashion Photography

1. Parts of the model that were changed

  • Full face of makeup to get rid of "imperfections" (blotchy skin, contouring to slim the nose, etc)
  • Hair curled
  • Lips enlarged with photoshop
  • Neck elongated with photoshop
  • Eyes enlarged with photoshop
  • Cheekbones more prominent 
  • Adding highlights and shadows to the face with photoshop
  • Face slimmed out with photoshop
2. Parts of the model that were changed

  • Hair styled and curled, added extensions 
  • Full face of makeup to get rid of "imperfections" (blotchy skin, contouring to slim the nose, etc)
  • fake tan
  • Eyes enlarged
  • Lips enlarged and added shine
  • Feet contoured
  • Legs elongated 
  • Arms elongated
  • Neck elongated and slimmed
  • Bigger arch in the back (gives an illusion of slimmer stomach and a bigger butt)
  • Skin glazed over
  • Longer, thicker eyelashes
  • Button nose     
  • Smaller butt, smaller, perkier chest 
  • stomach flattened

3. Parts of the model that were changed

  • body mass increases
  • face is squarer 
  • face less lifted
  • added dark underarms
  • red blotches
  • turned yellow
  • swimsuit set turns into pepperonis
  • entire body turns into pizza
  • made triangular

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     Is it ethical to alter photos like these?
No, it is not ethical to alter photos as heavily as these were altered. This definitely sets unrealistic body expectations for younger girls and boys who look up to models for their beauty. 

     Are there circumstances in which it would be more ethically wrong?
Yes, it can get worse. It is unethical to edit someone's body when they know, but it is completely unethical to do so to someone who is uncomfortable with such levels of photo manipulation. 

     What types of changes are okay? 
I think it is okay to add filters to photos to bring attention to certain colours or add a cooler or warmer hue to an image, but it is unacceptable to alter someone's body shape because that is basically false advertising (because we, as a society, think it's normal to have doll-like features that models have "naturally," and could potentially harm our health to maintain fake body expectations).

     Differences between fashion photography and photojournalism 
The focus of photojournalism is capturing a story with a photo, whereas in fashion photography, the focus is always on the model, and editing is more freelance.

     What relationship does each type of photography have to reality, and how does this affect the ethical practice of each?
In real life, no one really looks like magazine cover girls. It's very alien to be "perfect." Photojournalism educates people through visuals and captions, which can help people understand events happening that aren't local. 

     Why are we being shown by these photos?
It is vital to realize that this type of photo manipulation is unethical. 

     Why are none of these videos about guys?
For some reason, the media doesn't focus on guys' perspectives on photo manipulation, because it's definitely there in every Calvin Klein ad. Photoshopping male models to make them super buff definitely has a negative impact on young boys.

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