
Readers' Choice Winner
Allure
“The Beauty of Diversity,” April 2017
“The Beauty of Diversity,” April 2017
Patrick Demarchelier, Photographer
"The beauty and fashion industries have been too white for too long. By celebrating a range of underrepresented skin tones on our cover, it was our hope to move the needle in the beauty world, to redefine what beauty means. It’s vital to acknowledge that there is no one definition of beauty—and here at Allure, we are overdue. The response was overwhelming: both long-time readers and women who had never connected with Allure before told us how much our April issue meant to them. The needle, in a meaningful way, had moved."
This cover of these three beautiful women was shot by Patrick Demarchelier to convey the idea that beauty comes in all shades. This is my favourite magazine cover because of the important message it delivers. In fashion, almost all models are Caucasian. People of any ethnicity other than white are not represented in the fashion industry. Just recently did high fashion brands incorporate people of colour in their campaigns. This cover conveys the message that it is time for the beauty world to wake up and make their label more diverse. Not only does this cover have a deep meaning, but Demarchelier also managed to snap a perfect photograph. This photo is well balanced, the exposure is ideal, the sharpness is there, and it is in perfect focus. Although this cover is exceptionally well executed, I am not one-hundred percent satisfied with it. The whole idea of this issue was to introduce diversity into the beauty world, and while underrepresented skin tones are shown, what about sizes? These models are stunning, but it is still very alien to have a body as "perfect" as theirs is. Is this cover as diverse as it claims to be if all the models still appeal to the "normal" body standard?
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